How to decide which social media sites to use

No matter if you’re a social media marketer or someone interested in leveraging your social media presence, it’s imperative that you know which sites are worth your time. This knowledge will help you maximize your brand reach on social media sites and make sure you’re engaging with the right people. Using your time wisely means that you’ll be one-step closer to your social media goals.

Nevertheless, how do you choose which sites to focus on? And, how do those sites fit your brand image? There are thousands of social networks to choose from, making this a very complicated decision. The good news is that you can quickly narrow it to the most popular and widely used platforms and make a plan from there. Once you know where you want to direct your efforts, it’s all about choosing which ones will give you the best exposure.

Narrow your choices

There’s a platform out there for everyone and everything, so how do you decide which one will be best for you? Well, you should direct your efforts to sites that cater to people with similar interests, hobbies, and comparable demographics. The top sites in terms of monthly active users, include Pinterest, LinkedIn, Twitter, Instagram, and of course, Facebook. TikTok continues to grow as a potential option as well, though it still has a bit of very relaxed feel associated with it, so use it wisely!

All of these sites are great places to direct your attention, and if you’re like most of us, you probably already have an account or two. However, the trick here is to leverage your networks and existing audiences into people who care about what your content is saying.  

One of the easiest ways to do this is to determine what channels your potential audiences are already using since the whole point of social media is to connect you with people who want to hear what you have to say. When you know where your audience is, then you can build your base from there.

Finding your people

Most social media marketers recommend that you find yourself a “content crush” – a brand, influencer, or person who produces the kind of content you’re aiming to create. You can gain a lot of info about what works and doesn’t when you lean on your content crushes. For example, figuring out where your best platforms are and how to use them effectively. Your content crush is probably already creating the sort of content that you want to see – that’s how you found them in the first place! So look at what they’re doing and copycat some of their approaches. There’s no shame in trying out something that’s already been perfected, so long as you attribute any work that isn’t your own, make sure to highlight and give credit where it’s due.

Think about content in terms of blogs, podcasts, or other user-generated interactions, and you’ll find that it’s much easier to begin creating content that engages with your audience. One of the simplest ways you can do that is by using a CircleCue dashboard. From the dashboard, you’re able to effectively monitor all of your feeds and keep an eye on your content crush – both of which will ultimately help you develop your brand. Sign up here today!